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Comerica Bank, Dallas, TX

Entry Year: 2020
Entry Category: Financial Education
Asset Size: Medium
Program Name: Comerica Money $ense

Program Summary:

The Comerica Money $ense program is a vehicle for the delivery of comprehensive financial education lessons and programs across Comerica’s markets of Arizona, Florida and Texas. The audience for Money $ense programs can range from kindergarten – 12th grade students all the way to senior citizens, with a primary focus on delivering the lessons to low- to moderate-income (LMI) communities. In 2019 alone, the program impacted more than 37,500 participants. The appropriate FDIC Money Smart curriculum is chosen for each session, and we also incorporate materials provided by the technical assistance providers we partner with in each market. Comerica partners with EverFi, an online financial education curriculum designed to empower students with the essential skills needed to make sound financial decisions. The BridgePath assists in providing bilingual financial education in diverse communities.