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ABA: The American Bankers Association
Industry Insight

Influencers: Driving the Future of Affiliate Marketing for Financial Services

  • Brought to you by Fintel Connect
  • Published July 27, 2022

More banks & fintechs today are relying on influencers to find new customers via affiliate marketing (also known as “performance marketing”), where brands pay only for new customers delivered by influencer partners. But exactly how effective is this channel?

Through this research paper, you’ll be able to identify the gaps, challenges, and opportunities of partnering with influencers for affiliate marketing.

This is a must-read for financial marketers that are using affiliate marketing for customer acquisition, and those that aren’t yet but are looking to get buy-in from executive stakeholders.

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