Bank Marketing School

Let marketing take your bank — and your career — farther.

ABA Bank Marketing School is a program that prepares today’s bank marketing professionals to become tomorrow’s bank marketing leaders. The school will help you think more strategically about marketing so your campaigns align with bank’s growth and customer experience goals.

Register today to gain practical expertise you can immediately put into action at your bank — and further accelerate your career when you bundle with CFMP.

Recorded Info Session: Everything You Need to Know About ABA Bank Marketing School

Hear from school graduates and ABA staff about how ABA Bank Marketing School will advance your career. Watch this recorded information session.

Justification Kit

Use our Justification Kit to present a quick and clear business case to your supervisor.

Make the Case

Build Your Network

ABA Bank Marketing School alumni agree the program helped them build an indispensable network of peers to help tackle marketing challenges and build profitability.

Credentials to Advance Your Career

Attendees will earn the Certificate in Bank Marketing. This is the first step toward becoming a Certified Financial Marketing Professional (CFMP) which demonstrates your expertise to employers, regulators and even customers.

Students can save up to $500 when they bundle the school with the certification and exam prep.

Learn About CFMP

Elevate Your Expertise. Learn From the Best

You’ll learn from the nation’s most well-regarded bank marketing giants who are still practicing in the field. Our faculty of experts take great pride in teaching other bank marketers the insights and strategies that will take their marketing results and career to the next level.

Meet the Faculty

Why I Attended

“As a young banker, ABA’s Bank Marketing School was a pivotal experience in my career. Not only was the content and the curriculum second to none, but the network of peers I gained is priceless.”

Mickey Belle Shields Manley
Marketing Director
CS Bank

“ABA Bank Marketing School has provided tools and resources to effectively engage with our Senior Leadership and our Board of Directors.”

Gentry Power, CFMP
Vice President Director of Business Development and Marketing
Golden Valley Bank

"The opportunity to learn from some of the best in the business."

Ashley Falkenstein
Marketing Communications Specialist
Fidelity Bank/NOLA Lending Group

“A significant amount of the curriculum for bank marketing school is centered on ROI, data and analytics which is something I am always trying to develop my skills and improve upon.”

Emily Collins
Marketing Project Coordinator
Renasant Bank

“Building my leadership skills, expanding my bank marketing network peer group and learning new and innovative marketing approaches. I am also excited to start the CFMP exam prep. This has been on my career development plan the last few years.”

Tiffany Watkins
VP, ACC Director Credit Card Adoption & Digital Engagement
Arvest Bank

School Highlights

Why You Should Attend

Advance Your Career

Earn the Certificate in Bank Marketing, and form an invaluable network of experts and fellow bank marketers.

Pre-recorded classes

Take the first set of classes online to save time away from the bank.

CFMP Exam Bundle Options

Save when you register for the school, CFMP exam prep course and CFMP Exam all at once.

Explore the Curriculum