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ABA: The American Bankers Association
Banking Topic

Consumer Banking

New ways to engage with customers—and attract new ones—continue to emerge, and staying in-the-know is key to every bank’s success. To help you connect, evolve and grow with your customers, explore these key areas related to banking individuals, including accessibility, lending, privacy, research on banking habits and demographics, and more.

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Help Expand Access to Banking

Access to a simple bank account can be a first step toward long-term financial security. By joining the Bank On movement, your bank will show a commitment to financial inclusion, and reach news customers in the process.

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Related Training & Events

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Quick, Targeted Video Courses

Have a specific question on marketing, retail banking or payments? Watch an ABA Training Shorts video! These fast and focused courses offer practical, how-to instruction on job-related tasks—in 25 minutes or less. 

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How Americans Bank

Online and mobile remain Americans’ most used banking methods with an uptick in usage since the pandemic, according to ABA’s survey with Morning Consult. For more comparisons, including by age group, click below.

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Industry Resources

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Planning Matrix for Banks’ Return to Normal

ABA’s free tool includes mitigation measures and general federal guidance to help banks plan for the safe and efficient return to normal in-office operations.

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Consumer Banking Regulatory Proposals

Our Experts

Shelly Loftin

SVP, Retail Banking, Lending & Payments

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Brian Murphy

VP, Card Policy Council

Bank Cards, Card Policy, Payment Systems

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Press Contact

Mike Townsend

(202) 663-5471

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Stay Connected

Communications Resources Email Bulletin

For bank communications professionals, this FYI provides heads-up news alerts, talking points on hot issues and "news to use" stories bankers can place in customer and employee newsletters. (Bank members only)

Mutuality Email Bulletin

Get updates on issues of particular interest to mutual institutions.

Community Engagement and Reinvestment Committee

The Committee assists bankers in finding constructive ways to encourage and promote sound lending and investments in their communities.