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Faculty | Bank Marketing School

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Your instructors are experienced bank marketing practitioners, presenting up-to-date content relevant to your bank’s needs.

2024 Faculty

Amber Farley
Instructor: Digital Marketing, Social Media Marketing
Partner & EVP, Brand Development
Financial Marketing Solutions
Franklin, TN 

David Femi 
Instructor: Banking on Multicultural Customers
Head of Multicultural Banking & Diverse Market Strategy
M&T Bank
Buffalo, NY

John Hanley, CFMP
Chief Marketing Officer
Equity Bank
Overland Park, KS

Peggy Hudson, CFMP
Instructor: Marketing Profitability
Bank Marketing Consultant
Dubuque, IA

Kimberley Kaschke, CFMP
Managing Director, Enterprise Marketing Strategy & Planning
First National Bank of Omaha
Omaha, NE

Lance Kessler, CFMP
Instructor: Marketing Planning, Effective Marketing Leadership
President, Lance Kessler & Associates - Marketing Consulting and Training
Mechanicsburg, PA  

Charles LeFevre, CFMP
Instructor: Compliance and Marketing, Marketing Risk Management
EVP, Chief Growth & Client Experience Officer
Sovereign Bank
Oklahoma City, OK 

Shelly Loftin, CFMP
Instructor: Content Marketing and Management
Senior Director of Marketing Strategy & Sales Enablement 
Arvest Bank 
Benton, AR

Joann Marsili, CFMP
Instructor: Marketing ROI
EVP. Chief Marketing & Digital Experience Officer
Fidelity Bank
Leominster, MA 

Shelley Regin, CFMP
Instructor: Sales & Marketing Alignment
SVP, Marketing
Country Bank 
Ware, MA  

Theresa Wendhausen, CFMP
Instructor, PR/Communications
Vice President, Branding and Communications Manager
First National Bank and Trust Company
Beloit, WI

Hunter Young
Instructor: Data & Analytics
Founder & President
HIFI Agency
Raleigh, NC

Keep Me Informed

Get updates on the next session of the Bank Marketing School. Contact Lauren Schlenker if you have any questions.