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ABA: The American Bankers Association
Industry Insight

Why Marketing Compliance Matters in BaaS

  • Brought to you by Fintel Connect
  • Published September 13, 2023

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Banking-as-a-service is the new hot ticket to growth in banking, a path to innovate through strategic fintech partnerships. But with banks holding ultimate responsibility for protecting the end consumer, it’s important that marketing compliance be a key consideration to ensure you keep your fintech partners in check. This article aims to shed light on the definition and scope of marketing compliance, the regulations and legal requirements surrounding marketing in the financial sector, and the crucial role of marketing compliance in maintaining industry standards and consumer protection.

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