Want to understand bank profitability and how marketing can drive revenue
Seek a springboard for career and leadership advancement
Are driven to learn marketing’s role in revenue generation, product development and customer experience — and want to pitch the credibility of marketing to the C-suite
Have interest in becoming a Certified Financial Marketing Professional – the only industry recognized certification as ABA Bank Marketing School is a prerequisite
Core Competencies
The Bank Marketing School is an intensive and immersive experience designed to help students build leadership skills and a lifelong support network. The school’s top-rated curriculum will show students how to achieve the following core competencies:
Develop a strategic marketing plan focused on generating revenue
Demonstrate — and communicate — marketing’s critical role in the development and execution of an integrated customer experience
Analyze and interpret marketing data and analytics to build stronger, results-oriented campaigns
Become an influencer and help lead your bank’s strategic direction through integrated marketing and branding endeavors
Calculate and communicate marketing return on investment (ROI) on campaigns and other marketing initiatives
Learn how to develop public relations plans and manage crisis communications
Keep Me Informed
Get updates on the next session of the Bank Marketing School. Contact Lauren Schlenker if you have any questions.