How One Financial Institution Generated $11.5M in Loans with a 5-Touch Fall Campaign

Overview
In an effort to generate new loans, a 628MM financial institution sent out a targeted fall loan offer to their account holders. By using Core iQ, this financial institution was able to:

• Create a list of campaign targets
• Maximize reach
• Control costs
• Queue the campaign instantly
• Track campaign conversations

Audience
Utilizing Core iQ, the financial institution pulled a targeted list of 23,473 of their account holders that had:

• No current loan
• Never defaulted, charged off, or missed a payment

Communications
Core iQ automatically identified account holders in this audience with and without email addresses on file and the financial
institution setup their series campaign accordingly:

• 3 Emails to those that had email addresses
• 2 Postcards to those with no email addresses

The Results
With Core iQ, the financial institution sent out a simple five-touch campaign generating 491 new loans at a 2% conversion rate growing loans by $11.5M.

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