What is the Difference Between CXM and CRM?

Download

We’re all accustomed to “acronym speak.” We regularly communicate using shortened abbreviations for words and hope the other person knows what we’re talking about. But in many cases, they don’t. Or, they get acronyms and meanings confused. That’s become the case for Customer Experience Management (CXM) and Customer Relationship Management (CRM). These acronyms are both commonly confused and intermingled since they have some overlap; however, they are uniquely different concepts. It’s important to unpack the differences for businesses to understand the opportunities both provide.

Finish Reading the Report

In Depth

Technology
Innovation & Fintech

What is the Difference Between CXM and CRM?

In Depth

Related to This